Maple Mischief - Branding

Maple Mischief is a syrup brand with attitude. Designed to stand out and stir things up, it’s all about sticky chaos, cheeky flavor, and playful rebellion. This project is rooted in contrast combining a clean product aesthetic with mischievous visuals, a daring mascot, and bold taglines like “Drip responsibly” and “Mischief never tasted so sweet.”

From bottle to billboard, the brand was built using rubber hose–style illustration, punchy color, and a mix of real photography and expressive type. Every asset was created to feel alive, offbeat, and just a little bit unhinged — because breakfast shouldn’t behave.